Selling the invisible : a field guide to modern marketing / Harry Beckwith. by
Material type: 
Text
Publication details: New York : Business Plus Books, c1997
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BEC [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BEC [ Shelf 67 ].
