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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by

Edition: 1st ed.

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Text

Publication details: New York : HarperBusiness, c1998

Other title:

Twenty-two immutable laws of branding

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 RIE [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 RIE [ Shelf 69 ].

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The innovator's dilemma : the revolutionary national bestseller that changed the way we do business / Clayton M. Christensen. by

Christensen, Clayton M

Edition: 1st HarperBusiness ed.

Material type:

Text

Publication details: New York : HarperBusiness, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658 CHI [ Shelf 3 ], ...

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Barbarians at the gate : the fall of RJR Nabisco / Bryan Burrough and John Helyar. by

Edition: 1st

Material type:

Text

Publication details: New York : HarperBusiness Essentials, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 338.8 BUR [Shelf No. 3], ...

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