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61.

Improvement of the Ask and Answer forum experience by developing customer delight features and to increase user generated content on specific pages of the ask and Answer Forum / Neha Misra by

Misra, Neha (2012PGP048)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 028.063 MIS.

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62.

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e-Government : The new frontier in governance / Misra, Dinesh Chandra by

Misra, Dinesh Chandra

Material type:

Text

Publication details: New Delhi : Matrix, 2013

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 352.140954 MIS [ Shelf 76 ].

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63.

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Cyberlaw : the law of the Internet and information technology / Brian Craig. by

Craig, Brian, 1974-

Edition: 1st ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2013

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 343.7309944 CRA [ Shelf 31 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 343.7309944 CRA [ Shelf 31 ].

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64.

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Internet privacy rights : rights to protect autonomy / Paul Bernal. by

Bernal, Paul, 1964- [ author.]

Series: Cambridge intellectual property and information law ; 24

Material type:

Text

Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2014

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 323.44 BER [ Shelf 18 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 323.44 BER [ Shelf 18 ].

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65.

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Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. by

Moe, Wendy
Schweidel, David A, 1981-

Material type:

Text

Cambridge : Cambridge University Press, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 302.23 1 MOE [ Shelf 17 ], ...

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66.

Project on Effective Communication to Users of Jeevansathi.com to Drive user Behaviour and Memberships on Site / B Ushashree by

Ushashree ,B [2013PGP012 ]

Series: Summer Internship Report in partial fulfillment requirements for the Award of the Post Graduate Diploma in Management 2013 -2015

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management , 2015

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 USH [ IR Shelf ].

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67.

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Online Marketing : A customer -led approach / by Richard Gay , Alan Charlesworth and Rita Esen by

Gay, Richard
Alan Charlesworth
Rita Esen

Series: "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover

Material type:

Text

Publication details: New York : Oxford University Press , 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.872 GAY [ Shelf 71 ], ...

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68.

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Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. by

Kaushik, Avinash

Material type:

Text

Publication details: Indianapolis, IN : Wiley, c2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 025.04 KAU [ Shelf No. 12 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 025.04 KAU [ Shelf No. 12 ].

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69.

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Big data for dummies / by Judith Hurwitz, Alan Nugent, Dr. Fern Halper, and Marcia Kaufman. by

Hurwitz, Judith

Series: For dummies

Material type:

Text

Hoboken, NJ : For Dummies, a Wiley brand [2013]

Other title:

Big data

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 005.75 2 HUR [Shelf 11 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 005.75 2 HUR [Shelf 11 ].

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70.

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Big data : A revolution that will transform how we live, work and think / Viktor Mayer-Schönberger & Kenneth Cukier by

Mayer-Schönberger

Material type:

Text

Publication details: London : John Murray, 2013

Availability: No items available.

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71.

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The second economy : the race for trust, treasure and time in the cybersecurity war / [edited by] Steve Grobman and Allison Cerra. by

Grobman, Steve [ editor]
Cerra, Allison [ editor]

Material type:

Text

[United States] : Apress, 2016

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 005.8 GRO [ Shelf 73 ].

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72.

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The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson. by

Dodson, Ian

Material type:

Text

Hoboken, New Jersey : Wiley, 2016

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.872 DOD [ Shelf 71 ], ...

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73.

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Digital marketing strategy : An integrated approach to online marketing / Simon Kingsnorth. by

Kingsnorth, Simon [ author.]

Edition: Third Edition.

Material type:

Text

Publication details: London : Kogan Page Inc, 2022

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 KIN. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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74.

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Digital marketing : Strategy ,Implementation and Practice / Dave Chaffey and Fiona Ellis-Chadwick by

Chaffey, Dave
Ellis-Chadwick, Fiona

Edition: 8th edition.

Material type:

Text

Publication details: Harlow : Pearson , 2022

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 CHA. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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