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Online Marketing : A customer -led approach / by Richard Gay , Alan Charlesworth and Rita Esen by Series: "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
Material type: Text
Publication details: New York : Oxford University Press , 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.872 GAY [ Shelf 71 ], ...
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