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21.

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Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by

Kumar, V, 1957-
Reinartz, Werner J

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 KUM [ Shelf 69 ].

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22.

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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by

Tybout, Alice M
Calkins, Tim

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 TYB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 TYB [ Shelf 69 ].

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23.

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The intimate supply chain : leveraging the supply chain to manage the customer experience / David Frederick Ross. by

Ross, David Frederick, 1948-

Series: Series on resource management

Material type:

Text

Publication details: Boca Raton : CRC Press/Taylor & Francis, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 ROS [ Shelf 65 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 ROS [ Shelf 65 ].

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24.

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The new pioneers : the men and women who are transforming the workplace and marketplace / Thomas Petzinger, Jr. by

Petzinger, Thomas

Material type:

Text

Publication details: New York : Simon & Schuster, c1999

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 PET [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 PET [ Shelf 3 ].

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25.

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Relationship selling / Mark W. Johnston, Greg W. Marshall. by

Johnston, Mark W
Marshall, Greg W

Edition: 3rd ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 JOH [ Shelf ].

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26.

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Do the right thing : how dedicated employees create loyal customers and large profits / James F. Parker. by

Parker, James F. (James Francis), 1947-

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 387.70683 PAR [ Shelf 3 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 387.70683 PAR [ Shelf 3 ].

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27.

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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. by

Kumar, V, 1957-

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

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28.

We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors. by

Libert, Barry
Spector, Jon, 1956-

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.044 LIB [ Shelf 3 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.044 LIB [ Shelf 3 ].

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29.

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What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. by

Mckain, Scott

Material type:

Text

Publication details: Nashville : Thomas Nelson Publishers, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 MCK [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MCK [ Shelf 69 ].

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30.

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The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan. by

Prahalad, C. K
Krishnan, M. S. (Mayuram S.)

Material type:

Text

Publication details: New York : McGraw-Hill, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 PRA [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 PRA [ Shelf 51 ].

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31.

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Questions that sell : the powerful process for discovering what your customer really wants / Paul Cherry. by

Cherry, Paul

Material type:

Text

Publication details: New York : Amacom, c2006

Online resources:

Click here to access online

Availability: No items available.

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32.

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Voices Into Choices: Acting On The Voice Of The Customer/ Christina H.Brodie & Gary Burchill by

Brodie, Christina Hepner
Burchill, Gary

Material type:

Text

Publication details: Madison : Joiner/oriel Inc, 1997

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 BRO [Shelf 80].

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33.

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Customer visits : building a better market focus / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 MCQ [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 MCQ [ Shelf 70 ].