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21.

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Indicus Consumer Handbook : The Marketer's Guide to Indian Consumers,/ Laveesh Bhandari, by

Bhandari, Laveesh

Material type:

Text

Publication details: New Delhi : Pearson, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BHA [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BHA [ Shelf 15 ].

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22.

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The truth about what customers want / Michael R. Solomon. by

Solomon, Michael R

Series: The truth about | Truth about (FT Press)

Material type:

Text

Publication details: Upper Saddle River, N.J. : FT Press, c2009

Other title:

What customers want

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8342 SOL [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SOL [ Shelf 70 ].

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23.

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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by

Sayre, Shay

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Other title:

Entertainment marketing and communication

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 790.2 SHA [ Shelf 57 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 790.2 SHA [ Shelf 57 ].

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24.

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What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. by

Mckain, Scott

Material type:

Text

Publication details: Nashville : Thomas Nelson Publishers, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 MCK [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 MCK [ Shelf 69 ].

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25.

Influence of Branding upon Consumer Behavior in Food Service Outlets / Priyanka Pandit, Samita Srijaya Patnaik by

Pandit, Priyanka (2009PGP042)
Patnaik, Samita Srijaya (2009PGP046)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834.

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26.

A study on the Consumer Perception about Lifestyle Stores and a comparative analysis of Shoppers Stop and Westside / Abhinav Lakhotia, Manav Jain by

Lakhotia, Abhinav (2009PGP003)
Jain, Manav (2009PGP031)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8343.

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27.

Insight: The Consumer Magazine / edited by Pritee Shah by

Shah, Pritee
Consumer Education and Research Centre, Ahmedabad

Material type:

Continuing resource

Publication details: Ahmedabad . : Consumer Education and Research Centre , 2011

Availability: Items available for loan: Indian Institute Of Management, Shillong (12)Call number: 658.8342 INS, ...

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28.

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Cases in Consumer Behavior / Martha McEnally by

McEnally, Martha

Series: Cases in Consumer Behavior, VOl 1

Material type:

Text

Publication details: Upper Saddle River, New Jersey: Prentice Hall; 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 McE [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 McE [ Shelf 70 ].

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29.

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Critical Thinking in Consumer Behavior Cases and Experiential Exercises Judy F. Graham by

Graham, Judy F

Edition: 2nd ed.

Material type:

Text

Publication details: Upper Saddle River, New Jersey: Prentice Hall; 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 GRA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 GRA [ Shelf 70 ].

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30.

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Cases in Consumer Behavior / Mifflin Houghton by

Houghton, Mifflin

Material type:

Text

Publication details: Boston, Newyork : Cengage Learning, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 HOU [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 HOU [ Shelf 70 ].

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31.

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Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / [Jay D. Lindquist, M. Joseph Sirgy]. by

Lindquist, Jay D
Sirgy, M. Joseph

Edition: 4th ed.

Material type:

Text

Publication details: Cincinnati, OH : Atomic Dog/Cengage Learning, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 LIN [ Shelf 80].

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32.

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CB3 / Barry Babin & Eric Harris by

Babin, Barry
Harris, Eric

Edition: 3rd Ed.

Material type:

Text

Publication details: New York : Cengage Learning, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 BAB [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 BAB [ Shelf 70 ].

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33.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by

Schiffman, Leon G
Kanuk, Leslie Lazar
Wisenblit, Joseph

Edition: 10th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 SCH [ Shelf 80].

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34.

Urban Consumer Behavior Profiling and Assessment of Re-sale Market for a Premium Segment Bike / Silpa R. Kamath by

Kamath, Silpa R. (2011PGP042)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342.

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35.

Reviving The Sales of Director's Special Black / Keshav Sridhar by

Sridhar, Keshav (2011PGP075)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.476632.

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36.

Small Towns India: A Study on Consumer Behavior / Indrajit Bage by

Bage Indrajit ( 2011PGP016)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2012

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83420954.

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37.

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Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. by

Zurawicki, Leon

Material type:

Text

Publication details: Berlin ; London : Springer, 2010

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 ZUR [Shelf 80].

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38.

Digital Marketing - Planning and implementation / Arnab Pramanick by

Pramanick, Arnab (2012PGP019)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 PRA.

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39.

Formulation and execution of digital marketing strategy to acquire & retain B2C users / Bhaskar K. by

Bhaskar K. (2012PGP024)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.84 BHA.

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40.

Business Development involving Consumer Engagement and Catchment Analysis with Strategies for Service Gaps Identification / Prateek Gaurav by

Gaurav, Prateek (2012PGP080)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2014

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GAU.

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