Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008.Edition: 7th edDescription: 526 p. ; 24 cmISBN:
  • 8131722251
Subject(s): DDC classification:
  • 658.802 AND [ Shelf 80]
LOC classification:
  • 658.802 AND
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Reference Indian Institute Of Management, Shillong 658.802 AND [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0005910

Includes bibliographical references and index.

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