Strategic marketing for nonprofit organizations /
Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2008. - 526 p. ; 24 cm.
Includes bibliographical references and index.
8131722251
Nonprofit organizations -- Marketing.
658.802 / AND
658.802 / AND [ Shelf 80]
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2008. - 526 p. ; 24 cm.
Includes bibliographical references and index.
8131722251
Nonprofit organizations -- Marketing.
658.802 / AND
658.802 / AND [ Shelf 80]