Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.

By: Contributor(s): Material type: TextPublication details: Reading, Mass. : Addison-Wesley, c1998.Description: xiii, 514 p. : ill. ; 24 cmISBN:
  • 8131701607
Subject(s): DDC classification:
  • 658.802 RAO [ Shelf 80]
LOC classification:
  • 658.802 RAO
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Reference Indian Institute Of Management, Shillong 658.802 RAO [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0005888

Includes bibliographical references and indexes.

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