Normal view MARC view ISBD view

Analysis for strategic marketing / (Record no. 934)

MARC details
000 -LEADER
fixed length control field	00760nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131701607
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271435
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302141620
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200908030011
Level of effort used to assign classification	staff
--	200908030010
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	RAO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	RAO [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rao, Vithala R.
245 ## - TITLE STATEMENT
Title	Analysis for strategic marketing /
Statement of responsibility, etc.	Vithala R. Rao, Joel H. Steckel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Reading, Mass. :
Name of publisher, distributor, etc.	Addison-Wesley,
Date of publication, distribution, etc.	c1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 514 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Steckel, Joel H.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065007000*9992
909 ## -
--	947

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	03/08/2009		658.802 RAO [ Shelf 80]	0005888		Reference