Services Marketing (Record no. 5509)

MARC details
000 -LEADER
fixed length control field 01298nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261005161922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 261005b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789364449557
040 ## - CATALOGING SOURCE
Transcribing agency Knowledge Centre IIM Shillong
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie.A
245 ## - TITLE STATEMENT
Title Services Marketing
Remainder of title Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. McGraw Hill India
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,615p.
Other physical details ill
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics.<br/><br/>This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner ,Mary Jo.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler,Dwayned,D
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mende,Martin
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shainesh,G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019762 05/10/2026 1 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019763 05/10/2026 2 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019764 05/10/2026 3 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019765 05/10/2026 4 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019766 05/10/2026 5 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019767 05/10/2026 6 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019768 05/10/2026 7 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019769 05/10/2026 8 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019770 05/10/2026 9 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019771 05/10/2026 10 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019772 05/10/2026 11 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019773 05/10/2026 12 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019774 05/10/2026 13 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019775 05/10/2026 14 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019776 05/10/2026 15 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019777 05/10/2026 16 05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/10/2026   0019761 05/10/2026   05/10/2026 Book
    Dewey Decimal Classification     Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/10/2026   0019778 06/10/2026 17 06/10/2026 Book
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