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Design-Driven Innovation : Changing the rules of competition by radically innovating what things mean

By: Material type: TextPublication details: USA Harvard Business Publishing 2009Description: 269p. HardcoverISBN:
  • 9781422124826
Subject(s): DDC classification:
  • 658.514 VER;1
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Reference Indian Institute Of Management, Shillong Checked out Not for loan 12/03/2026 0008490
Book Indian Institute Of Management, Shillong Available 0008491

Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.
Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage

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