Design-Driven Innovation : Changing the rules of competition by radically innovating what things mean
Material type:
TextPublication details: USA Harvard Business Publishing 2009Description: 269p. HardcoverISBN: - 9781422124826
- 658.514 VER;1
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Reference
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Indian Institute Of Management, Shillong | Checked out Not for loan | 12/03/2026 | 0008490 | ||||||||||||||
Book
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Indian Institute Of Management, Shillong | Available | 0008491 |
Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.
Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
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