Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne.
Material type:
TextBoston, Massachusetts : Harvard Business Review Press, 2015Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmISBN: - 9781625274496
- 658.802 KIM [Shelf-67]
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Indian Institute Of Management, Shillong | 658.802 KIM [Shelf-67] (Browse shelf(Opens below)) | 0 | Checked out | 26/03/2026 | 0015920 | ||||||||||||
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Indian Institute Of Management, Shillong | 658.802 KIM [Shelf-67] (Browse shelf(Opens below)) | 1 | Checked out | 30/04/2026 | 0015921 |
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Includes bibliographical references and index.
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