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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne. - Expanded edition. - xxviii, 287 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9781625274496

LCCN: 2014-032847

Subjects--Topical Terms:
New products.
Market segmentation.

Dewey Class. No.: 658.802 / KIM [Shelf-67]

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