Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070603486 0070603480
Product management.
658.5 / LEH
658.5 / LEH [ Shelf 63 ]
Product management / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070603486 0070603480
Product management.
658.5 / LEH
658.5 / LEH [ Shelf 63 ]