Legends in Marketing: Philip Kotler / series editor, Jagdish N. Sheth.

By: Contributor(s): Material type: TextSeries: Legends in marketingPublication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012.Description: 9 v. : ill. ; 26 cmISBN:
  • 9788132105190 (hbk. : 9 vol. set)
Other title:
  • Philip Kotler
Subject(s): DDC classification:
  • 658.8 KOT [ Shelf 80]
Contents:
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011384
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011385
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011389
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011390
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011391
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011392
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011387
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011386
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0011388

Includes bibliographical references.

v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.

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