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Legends in Marketing: (Record no. 4574)

MARC details
000 -LEADER
fixed length control field	01369cam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063320.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788132105190 (hbk. : 9 vol. set)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271244
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202109271243
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201703281031
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201411271556
Level of effort used to assign classification	staff
--	201410221519
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Legends in Marketing:
Remainder of title	Philip Kotler /
Statement of responsibility, etc.	series editor, Jagdish N. Sheth.
246 30 - VARYING FORM OF TITLE
Title proper/short title	Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi ;
--	Thousand Oaks, Calif. :
Name of publisher, distributor, etc.	SAGE Publications,
Date of publication, distribution, etc.	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	9 v. :
Other physical details	ill. ;
Dimensions	26 cm.
490 ## - SERIES STATEMENT
Series statement	Legends in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth, Jagdish N.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008002000820100024502460260030004900504050506000650065017000*9992
909 ## -
--	5108

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011384	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011385	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011389	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011390	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011391	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011392	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011387	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011386	Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/10/2014	658.8 KOT [ Shelf 80]	0011388	Reference