Normal view MARC view ISBD view

Marketing the e-business / (Record no. 399)

MARC details
000 -LEADER
fixed length control field	01676nam a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415965002 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415965004 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415965019 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415965012 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780203933169 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0203933168 (ebook)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081135
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210137
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907280425
Level of effort used to assign classification	staff
--	200907280424
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.872
Item number	HAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872
Item number	HAR [ Shelf 71 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Harris, Lisa,
Dates associated with a name	1968-
245 ## - TITLE STATEMENT
Title	Marketing the e-business /
Statement of responsibility, etc.	by Lisa Harris and Charles Dennis.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	341 p. ;
Dimensions	22 cm.
490 ## - SERIES STATEMENT
Series statement	Routledge e-business series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Electronic commerce.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dennis, Charles
Fuller form of name	(Charles E.)
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0745/2007038216-d.html"> http://www.loc.gov/catdir/enhancements/fy0745/2007038216-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201020202030204020505000820100024502500260030004900504050506500650170008560*9992
909 ## -
--	406

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		658.872 HAR [ Shelf 71 ]	0005545		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		658.872 HAR [ Shelf 71 ]	0005546	1	Book