The ten faces of innovation : Strategies for heightening creativity / Tom Kelley with Jonathan Littman.
Material type:
TextPublication details: New York : Profile Books, c2010.Description: xi, 274 p. : ill. ; 25 cmISBN: - 0385512074
- 9781846680311
- 658.406 KEL [ Shelf 79]
- HD58.9 .K43 2005
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Reference
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Indian Institute Of Management, Shillong | 658.406 KEL [ Shelf 79] (Browse shelf(Opens below)) | Not for loan | 0010345 |
Includes index.
Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
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