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Advertising and promotion : an IMC approach /

Ship, Terence A.

Advertising and promotion : an IMC approach / Terence A. Ship. - Delhi : South-western, 2007. - 650 p. ; 26 cm.

ISBN: 8131504406

Subjects--Topical Terms:
Advertising.
Promotion.

LC Class. No.: 659.1 / SHI

Dewey Class. No.: 659.1 / SHI [ Shelf 72 ]

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