Advertising and promotion : (Record no. 368)

MARC details
000 -LEADER
fixed length control field 01188nam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214380 (international : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581944
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581940
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081559
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301210552
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201212050314
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907280141
Level of effort used to assign classification staff
-- 200907280140
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.1
Item number BEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL [ Shelf 71 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [67] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. EN1-EN25) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0202*0203*0500*0820*1000*2450*2500*2600*3000*4400*5040*6500*6501*6502*7000*9992
909 ## -
-- 375
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 BEL [ Shelf 71 ] 0005209   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   659.1 BEL [ Shelf 71 ] 0005210 1 Book
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