Normal view MARC view ISBD view

Advertising management / (Record no. 365)

MARC details
000 -LEADER
fixed length control field	00968nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0133057151
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120312197
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081606
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210526
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050528
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201010120114
Level of effort used to assign classification	staff
--	200907280130
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	BAT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BAT [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev.
245 ## - TITLE STATEMENT
Title	Advertising management /
Statement of responsibility, etc.	Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c1996.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 754 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Aaker's name appears first on 4th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Myers, John G.,
Dates associated with a name	1933-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245025002600300050005040650070007001*9992
909 ## -
--	372

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 BAT [ Shelf 72 ]	0001912		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 BAT [ Shelf 72 ]	0001913	1	Book