Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / (Record no. 3406)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063304.0 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201107070121 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201105160258 |
| Level of effort used to assign classification | staff |
| -- | 201105020335 |
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| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Priyanka (2009PGP042) |
| 245 ## - TITLE STATEMENT | |
| Title | Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / |
| Statement of responsibility, etc. | Priyanka Pandit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Shillong: |
| Name of publisher, distributor, etc. | Rajiv Gandhi Indian Institute of Management, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 36p.: |
| Other physical details | ill.figure,tables; |
| Dimensions | 29cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding(Marketing) |
| Geographic subdivision | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href=" http://10.10.1.6/summer_internship_2009_11/0009822.pdf "> http://10.10.1.6/summer_internship_2009_11/0009822.pdf </a> |
| Link text | Download PDf |
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| -- | 3852 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 05/05/2011 | 658.8 | 0009822 | Reports |