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Making marketing happen : how great companies make strategic planning work for them / Brian D. Smith.
Material type:
TextPublication details: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2005.Description: xvi, 377 p. : ill. ; 25 cmISBN: - 9788131211045
- 658.8101 SMI [ Shelf 69 ]
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Indian Institute Of Management, Shillong | 658.8101 SMI [ Shelf 69 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0009872 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.8101 SMI [ Shelf 69 ] (Browse shelf(Opens below)) | 1 | Available | 0009873 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 658.8101 SMI [ Shelf 69 ] (Browse shelf(Opens below)) | 2 | Available | 0009874 |
Includes bibliographical references (p. [360]-370) and index.
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