Normal view MARC view ISBD view

Making marketing happen : (Record no. 3290)

MARC details
000 -LEADER
fixed length control field	00887nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063302.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131211045
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071201
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301150031
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201105130005
Level of effort used to assign classification	staff
--	201101130615
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8101
Item number	SMI [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Smith, Brian D.
Fuller form of name	(Brian David),
Dates associated with a name	1961-
245 ## - TITLE STATEMENT
Title	Making marketing happen :
Remainder of title	how great companies make strategic planning work for them /
Statement of responsibility, etc.	Brian D. Smith.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	Boston :
Name of publisher, distributor, etc.	Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 377 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [360]-370) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200082010002450260030005040650065016502*9992
909 ## -
--	3720

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/05/2011	658.8101 SMI [ Shelf 69 ]	0009872		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/05/2011	658.8101 SMI [ Shelf 69 ]	0009873	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/05/2011	658.8101 SMI [ Shelf 69 ]	0009874	2	Book