Principles of marketing : (Record no. 3104)

MARC details
000 -LEADER
fixed length control field 00938nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063300.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731017
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121507
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301070335
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201009062314
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201008180025
Level of effort used to assign classification staff
-- 201008180022
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Principles of marketing :
Remainder of title A South Asian Perspective /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 514, [105] p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. R1-R26) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Haque, Ehsan ul
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*6500*7000*7001*7002*9992
909 ## -
-- 3509
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type Date due
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/09/2010   658.8 KOT [ Shelf 66 ] 0008869   Book  
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/09/2010   658.8 KOT [ Shelf 66 ] 0008870 1 Book 31/10/2025
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/09/2010   658.8 KOT [ Shelf 66 ] 0008871 2 Book  
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