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Market research in practice : (Record no. 3030)

MARC details
000 -LEADER
fixed length control field	01240nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063259.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749443197
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749443191
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071432
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180358
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201007150514
Level of effort used to assign classification	staff
--	201007150512
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	HAG [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hague, Paul N.
245 ## - TITLE STATEMENT
Title	Market research in practice :
Remainder of title	a guide to the basics /
Statement of responsibility, etc.	Paul Hague, Nick Hague & Carol-Ann Morgan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 244 p. :
Other physical details	ill. ;
Dimensions	24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Market research in practice series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 221-235) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hague, Nick,
Dates associated with a name	1974-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Morgan, Carol-Ann,
Dates associated with a name	1958-
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201082010002450260030004400504050506500700070019992
909 ## -
--	3432

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2010	658.83 HAG [ Shelf 70 ]	0008437		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2010	658.83 HAG [ Shelf 70 ]	0008438	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2010	658.83 HAG [ Shelf 70 ]	0008439	2	Book