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The strategy and tactics of pricing: A guide to Growing More Profitably / (Record no. 2844)

MARC details
000 -LEADER
fixed length control field	01759nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063256.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780136106814
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0136106811
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271415
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302151239
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201006080045
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201006080042
Level of effort used to assign classification	staff
--	201006070516
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.816
Item number	NAG [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Nagle, Thomas T.,
Dates associated with a name	1951-
245 ## - TITLE STATEMENT
Title	The strategy and tactics of pricing: A guide to Growing More Profitably /
Statement of responsibility, etc.	Thomas T. Nagle, John E. Hogan, Joseph Zale.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	334p.
Other physical details	24cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Pricing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Decision making.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hogan, John E.,
Titles and other words associated with a name	Ph. D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Zale, Joseph.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201082010002450250026003000505065006501700070019992
909 ## -
--	3071

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2010		658.816 NAG [ Shelf 80]	0008304		Reference