The business of media distribution : monetizing film, tv, and video content /
Ulin, Jeff.
The business of media distribution : monetizing film, tv, and video content / Jeff Ulin. - Burlington, MA : Focal Press, 2009. - 509 p 24. cm.
Includes bibliographical references and index.
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
9780240812007 (alk. paper)
Motion pictures -- Marketing.
Video recordings -- Marketing.
Television broadcasting -- Marketing.
384.068 / ULI [ Shelf 77]
The business of media distribution : monetizing film, tv, and video content / Jeff Ulin. - Burlington, MA : Focal Press, 2009. - 509 p 24. cm.
Includes bibliographical references and index.
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
9780240812007 (alk. paper)
Motion pictures -- Marketing.
Video recordings -- Marketing.
Television broadcasting -- Marketing.
384.068 / ULI [ Shelf 77]