Advertising management / (Record no. 2600)

MARC details
000 -LEADER
fixed length control field 00934nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063253.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765622600 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0765622602 (pbk. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271558
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151621
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201302151620
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201005260308
Level of effort used to assign classification staff
-- 201005260307
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JUG [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
245 ## - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. Donald W. Jugenheimer and Larry D. Kelley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, N.Y. :
Name of publisher, distributor, etc. M.E. Sharpe,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 222 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.,
Dates associated with a name 1955-
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*9992
909 ## -
-- 2797
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 07/10/2010   659.1 JUG [ Shelf 80] 0009375   Reference
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