The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey.
Material type:
TextPublication details: Oxford ; Boston : Butterworth Heinemann, 1999.Description: x, 228 p. : ill. ; 25 cmISBN: - 9788131213421
- 658.87 FRI [ Shelf 71 ]
- 658.87 FRI
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Indian Institute Of Management, Shillong | 658.87 FRI [ Shelf 71 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0005319 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.87 FRI [ Shelf 71 ] (Browse shelf(Opens below)) | 1 | Available | 0005320 |
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Includes bibliographical references and index.
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