The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit /
Friedman, Lawrence G.
The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 228 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788131213421
Marketing channels.
658.87 / FRI
658.87 / FRI [ Shelf 71 ]
The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 228 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788131213421
Marketing channels.
658.87 / FRI
658.87 / FRI [ Shelf 71 ]