Conceptual issues in consumer behaviour : the Indian context /
Ramesh Kumar, S.
Conceptual issues in consumer behaviour : the Indian context / Consumer behaviour S. Ramesh Kumar. - 1st impression. - Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006. - xviii, 323 p. : ill. (chiefly col.) ; 25 cm.
Includes advertisement pages.
Includes bibliographical references (p. [318]-323).
8177588621 8131714098
Consumer behavior -- India.
Consumers -- Attitudes.-- India
658.8342 / KUM
658.8342 / KUM [ Shelf 70 ]
Conceptual issues in consumer behaviour : the Indian context / Consumer behaviour S. Ramesh Kumar. - 1st impression. - Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006. - xviii, 323 p. : ill. (chiefly col.) ; 25 cm.
Includes advertisement pages.
Includes bibliographical references (p. [318]-323).
8177588621 8131714098
Consumer behavior -- India.
Consumers -- Attitudes.-- India
658.8342 / KUM
658.8342 / KUM [ Shelf 70 ]