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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 7th ed. - Hoboken, NJ : Wiley, c2008. - xii, 356 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9788126516049

Subjects--Topical Terms:
Marketing -- Management.

Dewey Class. No.: 658.8 / AAK [ Shelf 54]

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