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Key marketing skills : (Record no. 2304)

MARC details
000 -LEADER
fixed length control field	00985nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063249.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749445652
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121512
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070410
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201010212355
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003242222
Level of effort used to assign classification	staff
--	201003242221
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	CHE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	CHE [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cheverton, Peter.
245 ## - TITLE STATEMENT
Title	Key marketing skills :
Remainder of title	strategies, tools, and techniques for marketing success /
Statement of responsibility, etc.	Peter Cheverton ; [foreword by Malcolm McDonald].
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 383 p. :
Other physical details	ill. ;
Dimensions	25 cm. +
Accompanying material	1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href=" http://10.10.1.6/eresource1/Marketing/KeyMarketingSkills8044.zip "> http://10.10.1.6/eresource1/Marketing/KeyMarketingSkills8044.zip </a>
Link text	Download FILE
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005000650065018560*9992
909 ## -
--	2403

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/03/2010		658.8 CHE [ Shelf 66 ]	0008044		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/03/2010		658.8 CHE [ Shelf 66 ]	0008045	1	Book