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Marketing research / (Record no. 226)

MARC details
000 -LEADER
fixed length control field	01089nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471363405 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	812650806X
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071437
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180118
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907270330
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260113
Level of effort used to assign classification	staff
--	200907260112
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	AAK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	AAK [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 ## - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	David A. Aaker, V. Kumar, George S. Day.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2001.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 751 p. :
Other physical details	ill. ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kumar, V.,
Dates associated with a name	1957-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Day, George S.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/wiley0310/00035933.html"> http://www.loc.gov/catdir/description/wiley0310/00035933.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of Contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/onix05/00035933.html"> http://www.loc.gov/catdir/toc/onix05/00035933.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502500260030005040650070007001856085619992
909 ## -
--	233

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 AAK [ Shelf 70 ]	0001741	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 AAK [ Shelf 70 ]	0001740		Reference