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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

By: Material type: TextPublication details: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cmISBN:
  • 9780137152223
Subject(s): DDC classification:
  • 658.872 SHI [ Shelf 5 ]
LOC classification:
  • 658.872 SHI
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.872 SHI [ Shelf 5 ] (Browse shelf(Opens below)) 1 Available 0007991
Reference Indian Institute Of Management, Shillong 658.872 SHI [ Shelf 5 ] (Browse shelf(Opens below)) 0 Not for loan 0007990

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

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