The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /
Shih, Clara Chung-wai.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. - Boston : Prentice Hall, c2009. - xiv, 236 p. : ill., map ; 23 cm.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
9780137152223
Facebook (Electronic resource)
Business enterprises -- Computer networks.
Online social networks.
658.872 / SHI
658.872 / SHI [ Shelf 5 ]
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. - Boston : Prentice Hall, c2009. - xiv, 236 p. : ill., map ; 23 cm.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
9780137152223
Facebook (Electronic resource)
Business enterprises -- Computer networks.
Online social networks.
658.872 / SHI
658.872 / SHI [ Shelf 5 ]