Normal view MARC view ISBD view

The 50-plus market : (Record no. 2213)

MARC details
000 -LEADER
fixed length control field	01360nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749447786
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121613
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090151
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003030341
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003030340
Level of effort used to assign classification	staff
--	201003030309
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.800844
Item number	STR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.800844
Item number	STR [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stroud, Dick.
245 ## - TITLE STATEMENT
Title	The 50-plus market :
Remainder of title	why the future is age neutral when it comes to marketing & branding strategies /
Statement of responsibility, etc.	Dick Stroud.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Fifty-plus market
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 314 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	"In association with OMD."
500 ## - GENERAL NOTE
General note	Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502460260030005000500150506500*9992
909 ## -
--	2306

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/03/2010		658.800844 STR [ Shelf 67 ]	0007932		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/03/2010		658.800844 STR [ Shelf 67 ]	0007933	1	Book