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Sales promotion : (Record no. 2202)

MARC details
000 -LEADER
fixed length control field	01369nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749454746
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071243
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170618
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301170618
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003022302
Level of effort used to assign classification	staff
--	201003022301
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.82
Item number	MUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.82
Item number	MUL [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mullin, Roddy.
245 ## - TITLE STATEMENT
Title	Sales promotion :
Remainder of title	how to create, implement & integrate campaigns that really work /
Statement of responsibility, etc.	Roddy Mullin and Julian Cummins.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 300 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 292) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Cummins, Julian.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450250026003000504050506500650170009992
909 ## -
--	2294

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/03/2010		658.82 MUL [ Shelf 69 ]	0007909		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/03/2010		658.82 MUL [ Shelf 69 ]	0007910	1	Book