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The PR buzz factor : (Record no. 2184)

MARC details
000 -LEADER
fixed length control field	01471nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749449063
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081627
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210541
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050435
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002250256
Level of effort used to assign classification	staff
--	201002250254
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.2
Item number	LAW
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.2
Item number	LAW [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lawson, Russell.
245 ## - TITLE STATEMENT
Title	The PR buzz factor :
Remainder of title	how using public relations can boost your business /
Statement of responsibility, etc.	Russell Lawson ; foreword by Carol Undy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 184 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Public Relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050005050650065019992
909 ## -
--	2273

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/03/2010		659.2 LAW [ Shelf 72 ]	0007869		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/03/2010		659.2 LAW [ Shelf 72 ]	0007870	1	Book