Normal view MARC view ISBD view

Marketing and branding : (Record no. 214)

MARC details
000 -LEADER
fixed length control field	00771nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131700976
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071242
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170609
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260031
Level of effort used to assign classification	staff
--	200907260030
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	KUM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KUM [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ramesh Kumar, S.
245 ## - TITLE STATEMENT
Title	Marketing and branding :
Remainder of title	the Indian scenario /
Statement of responsibility, etc.	S. Ramesh Kumar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Dorling Kindersley (India),
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 482 p. :
Other physical details	ill. (some col.) ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [465]-479) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
Geographic subdivision	India.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065009992
909 ## -
--	221

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 KUM [ Shelf 69 ]	0002799		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.827 KUM [ Shelf 69 ]	0002800	1	Book