How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands /
Lincoln, Keith.
How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands / Keith Lincoln and Lars Thomassen. - Philadelphia : Kogan Page Limited, c2009. - xii, 207 p. : ill. ; cm.
Includes index.
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
9780749453008
Retail trade.
Brand name products.
658.87 / LIN
658.87 / LIN [ Shelf 71 ]
How to succeed at retail : Winning Case Studies and Strategies for Retailers and Brands / Keith Lincoln and Lars Thomassen. - Philadelphia : Kogan Page Limited, c2009. - xii, 207 p. : ill. ; cm.
Includes index.
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
9780749453008
Retail trade.
Brand name products.
658.87 / LIN
658.87 / LIN [ Shelf 71 ]