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Brand lands, hot spots & cool spaces : (Record no. 2071)

MARC details
000 -LEADER
fixed length control field	01085nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749443320
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081557
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210528
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050529
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002150431
Level of effort used to assign classification	staff
--	201002150427
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659
Item number	MIK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659
Item number	MIK [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mikunda, Christian.
240 ## - UNIFORM TITLE
Uniform title	Marketing spuren.
Language of a work	English
245 ## - TITLE STATEMENT
Title	Brand lands, hot spots & cool spaces :
Remainder of title	welcome to the third place and the total marketing experience /
Statement of responsibility, etc.	Christian Mikunda.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 221 p. , [16] p. of plates :
Other physical details	ill. (some col.) ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [201]) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Special events
General subdivision	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Special events
General subdivision	Planning.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024002450260030005000504065006501*9992
909 ## -
--	2138

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		659 MIK [ Shelf 72 ]	0007648		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		659 MIK [ Shelf 72 ]	0007649	1	Book