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Brand Building Advertising : Concepts and Cases / M.G. Parameswaran

By: Material type: TextPublication details: New Delhi; Tata McGraw Hill : 2001Description: vi, 212p , ill. 28cmISBN:
  • 9780070223943
Subject(s): DDC classification:
  • 658.9 PAR [ Shelf 72 ]
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.9 PAR [ Shelf 72 ] (Browse shelf(Opens below)) 1 Available 0006293
Reference Indian Institute Of Management, Shillong 658.9 PAR [ Shelf 72 ] (Browse shelf(Opens below)) 0 Not for loan 0006292

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