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Brand Building Advertising : Concepts and Cases /

Parameswaran, M.G.

Brand Building Advertising : Concepts and Cases / M.G. Parameswaran - New Delhi; Tata McGraw Hill : 2001 - vi, 212p , ill. 28cm

ISBN: 9780070223943

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 658.9 / PAR [ Shelf 72 ]

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