The 22 immutable laws of branding : (Record no. 1874)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063243.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861976054 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110071220 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301180014 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 200911230134 |
| Level of effort used to assign classification | staff |
| -- | 200911230133 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| Item number | RIE |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RIE [ Shelf 69 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 245 ## - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding : |
| Remainder of title | how to build a product or service into a world-class brand / |
| Statement of responsibility, etc. | Al Ries and Laura Ries. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Twenty-two immutable laws of branding |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 182 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2460*2500*2600*3000*5000*6500*7000*9992 |
| 909 ## - | |
| -- | 1910 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 23/11/2009 | 658.827 RIE [ Shelf 69 ] | 0007148 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 28/02/2011 | 658.827 RIE [ Shelf 69 ] | 0009622 | 1 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 28/02/2011 | 658.827 RIE [ Shelf 69 ] | 0009643 | 2 | Book |