Market-driven management : strategic and operational marketing / by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling.

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TextPublication details: New York : Palgrave Macmillan, 2007.Edition: 2nd edDescription: 477 p. 25cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				658.80094 LAM [ Shelf 67 ] (Browse shelf(Opens below))				1	Available			0006981
	Reference	Indian Institute Of Management, Shillong				658.80094 LAM [ Shelf 67 ] (Browse shelf(Opens below))				0	Not for loan			0006980

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Includes bibliographical references and index.

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