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Market-driven management : strategic and operational marketing /

Lambin, Jean-Jacques, 1933-

Market-driven management : strategic and operational marketing / by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. - 2nd ed. - New York : Palgrave Macmillan, 2007. - 477 p. 25cm.

Includes bibliographical references and index.

ISBN: 9781403998521 (paper)

Subjects--Topical Terms:
Marketing -- Europe.
Marketing -- Management.-- Europe

LC Class. No.: 658.80094 / LAM

Dewey Class. No.: 658.80094 / LAM [ Shelf 67 ]

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